Reaching our audience
0
mins
Average retention rate
across the various
Goalhanger podcasts
across the various
Goalhanger podcasts
0
m+
Monthly show
full episode streams across the
Goalhanger network
full episode streams across the
Goalhanger network
0
m
Monthly video
views across the
Goalhanger Network
views across the
Goalhanger Network
0
k
Paying members
engaged across the
Goalhanger network
engaged across the
Goalhanger network
45
%
of Goalhanger listeners act on ads - nearly double the industry standard.
Our listeners
3.5
x
Of our audience earn
£100k+ compared to UK
adults (HMRC)
£100k+ compared to UK
adults (HMRC)
22
%
of listeners run their own
business or are self-employed
vs 12% nationally (ONS)
business or are self-employed
vs 12% nationally (ONS)
57
%
of our audience influence
budgets or purchasing at work
vs 25% of UK employees (CIPD)
budgets or purchasing at work
vs 25% of UK employees (CIPD)
Listeners
cluster in high-value sectors -
law, finance, healthcare, education,
tech, which make up less than
20% of UK jobs (ONS)
law, finance, healthcare, education,
tech, which make up less than
20% of UK jobs (ONS)
2x Likely to Watch on TV
1
in
3
Goalhanger listeners watch via Smart TV - over 2x the UK podcast average of 14% (Ofcom)
YouTube Nation
25
%+
of our audience consume episodes on YouTube - making Goalhanger both an audio and video platform
Multi-Platform by Default
83
%
Most listeners follow us across formats - audio, video, newsletters, and clips - showing the power of the ecosystem
40
min +
Average watch time on YouTube, matching audio - far above the UK norm of 23 minutes (Ofcom)
Baked-In & DAI Host Reads
Host Reads are our premium ad format - 60-second spots voiced by trusted show hosts. They deliver unmatched effectiveness in podcasting because they carry the authority and credibility of the talent themselves. Brands can run them dynamically across a campaign period to target specific regions, or lock them into episodes forever as part of the content.
Community Integrations
Reaching the most loyal Goalhanger audience through custom integrations that are included within the monthly newsletters with further information on the big moments of each show and bespoke CTA messaging driving back to your brand’s channels.
Live Events
Curate custom experiences or sponsor one of our flagship live shows or festivals
Custom Segments
Custom Segments that live within the editorial of each podcast, tailored to the tone of voice of each show, which will enable the hosts to talk in more detail about their excitement of the biggest moments that are coming up.
Branded Content on Social
Platform agnostic cutdowns of the custom segments that live across the shows’ digital platforms, engaging audiences beyond the full-length podcast episodes with prominent branding, logos and bespoke CTA messaging.
Talent Amplification & Licensing
Amplification of the content via our talent’s own channels with massive incremental reach as well as opportunities to license the content and use across your channels.
Annual Presenting Partner
Become the lead partner in an ‘Always On’ Capacity, fully integrated into the show.