London, 12 Oct 2026: Marina Hyde today announces her next move following her departure from The Guardian: the launch of Always On with Marina Hyde, powered by Goalhanger.
Bringing together her writing with new multimedia formats across YouTube and social media, Always On gives audiences more ways to spend time with one of the nation’s funniest and fiercest minds.
Always On is a window into the stories that Marina finds interesting - the details, performances and absurdities that catch her attention, and the connections only she can make. It’s more Marina, more often, in more ways - immediate, personal and playful, with the freedom to follow whatever she finds interesting, funny, strange or important.
From day one, Always On will span Marina’s regular written columns, a new Youtube show, and original social content, giving audiences more ways to keep up with what she’s thinking about, laughing at and obsessing over. Over time, Always On will expand into further audio, video and digital formats.
To build her new platform, Marina has partnered with Goalhanger, the company behind The Rest Is… podcasts, including The Rest Is Entertainment, which she co-hosts with Richard Osman.
Always On is the first launch from Goalhanger X, a new initiative focused on building ambitious, creator-led media ventures around distinctive voices, combining creative development, audience growth and commercial expertise to grow ideas across multiple platforms and formats.
Speaking about the launch, Marina Hyde said: “This is going to be so much fun! I’m hugely excited to be launching Always On in partnership with the brilliant team at Goalhanger, and to be able to respond to the news batsignal in whatever format feels right - written / video / podcast / social / costumed vigilantism. I’m also thrilled we’ve named it in tribute to the nervous breakdown it’s going to give me. Thanks guys - means a lot.”
Jack Davenport, Co-Founder at Goalhanger, added: “We love Marina. At Goalhanger, our shows span sport, politics, history and entertainment, but the truth is Marina could host them all. There’s no one else who can bring together so many different strands and make sense of the world quite like she can. Partnering with her to launch Always On is the start of something really exciting for us as a business. Goalhanger X is built around unique personalities: people with a distinctive voice, an incredibly loyal audience and the ability to create far beyond any single format. Always On gives Marina the freedom to build a world around everything she finds interesting, funny or important, and to connect directly with audiences through writing, video, social, podcasts and whatever comes next. Our role is to put the creative, audience and commercial infrastructure around that vision so it can grow, while keeping Marina firmly at the centre.”
Always On will be free at launch, with all of Marina’s writing available on Substack. A paid subscriber tier will follow, offering exclusive content and additional member-only features.
A new look, photography and launch film offer a more personal glimpse into Marina’s world. From scribbling notes in bed and following political drama like a box set to being surrounded by books, newspapers and screens, the campaign captures the constant curiosity behind her work and her instinct for finding the revealing, unexpected and funny in almost anything.
Alongside Always On, Marina will continue to co-host The Rest Is Entertainment with Richard Osman, the UK’s biggest entertainment podcast, bringing an insider’s perspective to television, film, celebrity, pop culture and the business of entertainment.
Always On with Marina Hyde is live now on Substack and across social media.
