DAZN × Goalhanger

Bringing the FIFA Club World Cup to Fans Everywhere

The Challenge:

DAZN wanted to amplify its role as the home of premium football coverage during the FIFA Club World Cup - reaching fans with authority, cultural relevance, and trusted voices.

Our Approach:

We integrated DAZN directly into The Rest
Is Football universe, ensuring their brand lived
inside the most credible football conversations:

Four Key Activations tied to tournament milestones, each featuring branded content and video integrations.
Talent-Led Amplification from TRIF’s trusted hosts - Gary Lineker, Alan Shearer, and Micah Richards - bringing DAZN into fans’ feeds with authenticity.
Earned Media Buzz with widespread coverage in The Times,
The Independent, TalkSport, BroadcastNow, and more.

The Result:

0 m

Total Video Views
(14% over-delivery vs target)

0 k

Cross-Platform Engagements
Consistent over performance
on view targets
(1.04M–1.24M per activation)

0 %

Peak Engagement Rate
(above TRIF benchmark)

Press
Coverage

across top-tier media outlets
reinforcing DAZN’s leadership in football

drive business through trusted voices

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