DAZN × Goalhanger

Bringing the FIFA Club World Cup to Fans Everywhere

The Challenge:

DAZN wanted to amplify its role as the home of premium football coverage during the FIFA Club World Cup - reaching fans with authority, cultural relevance, and trusted voices.

Our Approach:

We integrated DAZN directly into The Rest 
Is Football universe, ensuring their brand lived 
inside the most credible football conversations:

  • Four Key Activations tied to tournament milestones, each featuring branded content and video integrations.

  • Talent-Led Amplification from TRIF’s trusted hosts - Gary Lineker, Alan Shearer, and Micah Richards - bringing DAZN into fans’ feeds with authenticity.

  • Earned Media Buzz with widespread coverage in The Times, 
    The Independent, TalkSport, BroadcastNow, and more.

The Result:

0 m
Total Video Views
(14% over-delivery vs target)
0 k
Cross-Platform Engagements
Consistent overperformance on view targets (1.04M–1.24M per activation)
0 %
Peak Engagement Rate
(above TRIF benchmark)
0 Press
Coverage
across top-tier media outlets
reinforcing DAZN’s leadership in football