Specsavers × Goalhanger

Driving Best Worst Team

The Challenge:

Amplifying Specsavers association with grassroots football. 

Our Approach:

We embedded Specsavers into The Rest Is Football

  • Custom Episode Takeover on The Rest Is Football, with Gary interviewing iconic Premier League manager and Specsavers ambassador Harry Redknapp to amplify Specsavers association with grassroots football through a ‘Best Worst Team’ activation.
  • YouTube & Social Amplification of Gary Lineker’s interview including platform agnostic cut-downs on social channels of Gary, Alan & Micah reacting to clips of this season’s ‘Best Worst Team’ Tunley Athletic.
  • Talent Amplification hosts Gary Lineker and Alan Shearer regularly collaborating on social channels to further amplify the branded content to improve brand awareness and uplift. 

     

The Result:

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