Guinness × Goalhanger

Bringing the drink into every Football moment

The Challenge:

Bringing awareness to Guinness as the Official Beer Sponsor of the Premier League. 

Our Approach:

We embedded Guinness Directly into The Rest Is Football

  • Host-reads: Always on 30” pre-roll and 60” mid-roll host reads throughout the campaign, with monthly creative refreshes flexing the message across the brands portfolio and as the season progresses
  • Custom Segments: Regular ‘Raise Your Guinness Glass’ segments to allow Guinness to tap into football culture by natively blending in with the editorial of the show.
  • Live Activations allowing Guinness to bring The Rest Is Football to life in real time through an exclusive invite only watch party.

The Result:

0 m
impressions vs target of 3 million
0 m
million total audio impressions vs target 3 million
0 m
views cross-platform
0 k
engagemets cross-platform