Guinness × Goalhanger

Bringing the drink into every Football moment

The Challenge:

Bringing awareness to Guinness as the Official Beer Sponsor of the Premier League.

Our Approach:

We embedded Guinness Directly into The Rest Is Football

Host-reads: Always on 30” pre-roll and 60” mid-roll host reads throughout the campaign, with monthly creative refreshes flexing the message across the brands portfolio and as the season progresses
Custom Segments: Regular ‘Raise Your Guinness Glass’ segments to allow Guinness to tap into football culture by natively blending in with the editorial of the show.
Live Activations allowing Guinness to bring The Rest Is Football to life in real time through an exclusive invite only watch party.

The Result:

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impressions vs target of 3 million

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million total audio impressions vs target 3 million

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views cross-platform

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engagements cross-platform

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