PPL × Goalhanger

Promoting People’s Postcode Lottery biggest ever draw

The Challenge:

To engage new audiences and drive sign ups, whilst grabbing audience attention and creating a bold and unmissable campaign

Our Approach:

We integrated PPL across Goalhanger’s
most culturally relevant shows.

Custom Episode Takeovers across The Rest Is Entertainment and The Rest Is Football bringing PPL’s messaging in a uniquely editorial format.
Custom Segment Integrations across The Rest Is Politics and The Rest Is History positioned in moments of education and learning.
Host-Read Integrations across all four shows reaching audiences in their daily routines.
Social Extensions delivering further reach outside of the shows themselves.

The Result:

0 m

Campaign
impressions

0 %

Over delivery
vs target

x 0

Awareness of PPL
December draw doubled

+ 0

Percentage points on knowledge
of charitable messaging

drive business through trusted voices

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