PPL × Goalhanger

Promoting People’s Postcode Lottery biggest ever draw

The Challenge:

To engage new audiences and drive sign ups, whilst grabbing audience attention and creating a bold and unmissable campaign

Our Approach:

We integrated PPL across Goalhanger’s 
most culturally relevant shows.

  • Custom Episode Takeovers across The Rest Is Entertainment and The Rest Is Football bringing PPL’s messaging in a uniquely editorial format.

  • Custom Segment Integrations across The Rest Is Politics and The Rest Is History positioned in moments of education and learning.

  • Host-Read Integrations across all four shows reaching audiences in their daily routines.

  • Social Extensions delivering further reach outside of the shows themself.

The Result:

0 m
Campaign
impressions
0 %
Over delivery
vs target
x 0
Awareness of PPL
December draw doubled
+ 0
Percentage points on knowledge
of charitable messaging