Bulldog × Goalhanger

Owning the Dry January Conversation

The Challenge:

Bulldog wanted to break through the noise of “Dry January” starting conversations about men’s skincare with wit, relevance, and cultural resonance.

Our Approach:

We placed Bulldog inside the 
conversations that mattered:

  • Host reads + custom segments across The Rest Is… 

  • Platform-agnostic activation spanning YouTube, newsletters, and social cutdowns.

  • Smart targeting via Goalhanger’s highly engaged member base, ensuring Bulldog reached influential 25–44 year-old men in the right cultural context.

  • And with 81% of our audience trusting Goalhanger hosts to recommend brands - and 68% taking action after hearing an ad - Bulldog’s message didn’t just land, it converted cultural conversation into consumer behaviour.

The Result:

0 m+
Total Video Views
(exceeding target by 10%)
0 m+
Audio Impressions
(vs. 3.25M target)
0 k+
Cross-Platform
Engagements