Bulldog × Goalhanger

Owning the Dry January Conversation

The Challenge:

Bulldog wanted to break through the noise of “Dry January” starting conversations about men’s skincare with wit, relevance, and cultural resonance.

Our Approach:

We placed Bulldog inside the
conversations that mattered:

Host reads + custom segments across The Rest Is…
Platform-agnostic activation spanning YouTube, newsletters, and social cutdowns.
Smart targeting via Goalhanger’s highly engaged member base, ensuring Bulldog reached influential 25–44 year-old men in the right cultural context.
And with 81% of our audience trusting Goalhanger hosts to recommend brands - and 68% taking action after hearing an ad - Bulldog’s message didn’t just land, it converted cultural conversation into consumer behaviour.

The Result:

0 m+

Total Video Views
(exceeding target by 10%)

0 m+

Audio Impressions
(vs. 3.25M target)

0 k+

Cross-Platform Engagements

drive business through trusted voices

Connect your brand with the audiences that matter most.
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