Samsung × GOALHANGER

How the Galaxy Tab S10 became a part of the conversation

The Challenge:

Samsung wanted to engage affluent millennial men, spotlight the standout AI features of the Galaxy Tab S10, and drive consideration and purchase intent in a crowded tech market.

Our Approach:

  • In-Show Segments on The Rest Is Entertainment and The Rest Is Football, spotlighting Galaxy AI tools.
  • Host Reads + DAI delivered through trusted voices.
  • YouTube & Social Amplification to push beyond audio.
  • Newsletter Integrations reinforcing visibility across formats.
  • The campaign drove real brand lift: 9% of audiences wanted to learn more about the Galaxy Tab S10, 60% recalled its long-lasting battery, 56% remembered AI Note Assist - and Samsung was recognised by 86% of respondents, second only to Apple. 
  • Proof that Galaxy AI cut through.

The Result:

0 m
Impression across
video and audio
0 %
Over delivery
vs target
0 %
Recall
0 %
Brand uplift
Mask Group 253
Mask Group 253
Mask Group 253