Tinder × Daly Brightness

Owning the Women’s Euros Conversation

The Challenge:

Tinder wanted to connect with young, engages football fans during the 2025 Women's European Championships - building brand relevant in culture.

Our Approach:

We embedded Tinder directly into
The Rest Is Football: Daly Brightness:

Baked-In Host Reads & Custom Segments across 14 episodes, including 2 featured on the main TRIF feed.
YouTube & Social Amplification delivering high-reach video integrations.
Tournament-Timed Activations capitalising on the Lionesses’ run to maximise cultural resonance.
Community Growth Engine driving major follower and engagement spikes across TRIF DB’s channels.

The Result:

0 m

Views

0 %

Increase in social views
in the campaign period

0 k

Social
engagements

0 m

Paying members engaged across
the Goalhanger network

drive business through trusted voices

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