Tinder × Daly Brightness

Owning the Women’s Euros Conversation

The Challenge:

Tinder wanted to connect with young, engaged football fans during the 2025 Women’s European Championships - building brand relevance in culture.

Our Approach:

We embedded Tinder directly into 
The Rest Is Football: Daly Brightness:

  • Baked-In Host Reads & Custom Segments across 14 episodes, including 2 featured on the main TRIF feed.

  • YouTube & Social Amplification delivering high-reach video integrations.

  • Tournament-Timed Activations capitalising on the Lionesses’ run to maximise cultural resonance.

  • Community Growth Engine driving major follower and engagement spikes across TRIF DB’s channels.

The Result:

0 m
Views
0 %
Increase in social views
in the campaign period
0 k
Social
engagements
0 m
Paying members
engaged across the
Goalhanger network